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Promotions - a simple way to get more sales!
Everybody loves a bargain or special offer, especially at Christmas time when they'll be spending lots of money on other people. Traditionally the Christmas season has always had a big impact on businesses, some relying on it more than others, it can provide 20-80% of their annual income. So with the biggest event of the year rapidly approaching, what are you doing to benefit from this spending frenzy? Don't worry if you're not doing anything yet, we'll give you some ideas and tips to get you well on your way.
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What exactly do I mean by promotions? Well, some advertisement, event or offer designed to get you a given result. Common examples of promotions: free or discounted product/service, buy x get x, limited editions, promotional items, specials, etc. Where words like offer, discount, only, special, sale, bargain, reduced, free, and my favourite word combination 'special offer', introduce a certain magical spark.
By now you'll no doubt be thinking, and rightly so, What's in it for me? Well, just about everything you could wish for! More sales, higher visibility, educate about your products/services, increase mailing lists, profits, growth, income, etc.
What results do these promotions get? Done well, they can achieve significant results: more sales, increase visibility of company name and products, add subscribers to mailing lists, etc. Ever been walking in your local shopping area or reading online and BANG! an offer jumps out at you, or you just cant stop thinking about something you've just seen? The impact on the viewer can be high indeed and will make YOU stand out above everyone else, ultimately making the difference between getting the sale and not getting the sale.
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One of the benefits of a promotion is that you can choose the scale depending on your resources and desired results. In its simplest form it can be a simple price discount with a couple of lines of text on your website or emails. Or it could be a big production event being promoted widely on and offline by a whole organization. Whatever scale it is, effectiveness is the key to success.
What makes an effective promotion? Easily understood, good offers with clearly defined objectives. Online promotions have a clear advantage over traditional offline promotions. They can be updated/tailored instantly, anytime, anywhere with Internet access and at low cost. Use this advantage.
What type of promotion should you do? Well, something related to the business you are in or your customers needs. Offer something more interesting, better, cheaper, useful, etc? For ideas see what your competitors are doing and better or improve it in some way.
Next week, in part 2 of this special two part issue, we'll look further into how to prime your promotions for great results for your business.
If you found this newsletter useful, please forward it to friends, family and associates!
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>> Part 2
Peter Simmons is editor of the DYNAMIQ EZINE. GET MAXIMUM RESULTS FROM YOUR WEBSITE! Increase your traffic, sales, profits, referrals and more... START GETTING RESULTS RIGHT NOW with our FREE WEBSITE EVALUATION at http://www.dynamiq.co.uk/ezine or email me anytime for immediate assistance peter@dynamiq.co.uk
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